Mobile app engagement after download

Additionally, keep in mind that people are lazy. Make sure the mobile app navigation does not take more than two to three steps. Check out the sign-up for Microsoft Word. You only need to type in your email address, phone number, or Skype account.

Another way to increase mobile app retention is to tailor-fit the mobile app experience to the user. Personalizing the user experience can help you differentiate your mobile app from competitors and keep your users engaged.

The more you know about your users, the easier it is to personalize their experiences. You can create personalized experiences using both static or dynamic factors ;. Take note, however, only of that data that your user will allow you to track for customization. Other natural ways to personalize experiences include cart abandonment emails and personalized recommendations.

Similarly, Google Playstore suggests mobile apps that are similar to what the user has previously downloaded. This is considerably better than any other kind of mobile app. This is called gamification. Game-like features are the kinds of things that make using your mobile app seem fun and rewarding. Most often, these are incentives, like accumulating points for taking certain actions. For example, in a reading mobile app, you could assign a level to the user depending on the number of stories he or she has read for the day.

The Samsung Health app, for example, packages a personal workout as an opportunity to reach personal goals:. Users are typically asked whether they wish to receive these notifications. Mobile push notifications act as a catalyst to establish effective user engagement in the form of informative, promotional, transactional, survey notifications.

This further leads to relevant user retention. Which means, only those users who are most likely to make repeat purchases on your mobile app will stay along for long.

As such, getting users to enable notifications is a top priority. For example, you can look at the revenue generated by conversions through a particular campaign, but there may be factors affecting why that happened that have nothing to do with the campaign itself. That said, the KPIs above can help to paint a clearer picture of just how well your mobile marketing efforts are going and where you might want to focus your efforts to drive future improvements.

For more on the key determinants in successful user engagement, check out the Braze Benchmark and Metrics Guide. Update your browser. See all Resources. By Team Braze Mar 9, Monthly Active Users MAUs For most apps, understanding how many monthly active users MAU you have is a great way to get a general sense of what your engaged audience looks like.

Daily Active Users DAUs For some brands, while knowing how many people use their app each month is interesting, knowing how many people engage each day gives them a window into how many highly-engaged customers they have. Stickiness Daily sessions per DAU provides a micro-level look at repeat user activity, but stickiness expands that picture further by incorporating a more monthly perspective.

Team Braze. Logically, it makes sense. People need to access maps and GPS services on the go, so a smartphone is obviously the best choice. People have so many ways to buy online, yet they still choose to use smartphones at a high rate. News and information is another category that jumps out at me. If you recall from earlier, there are twice the number of smartphones worldwide than tablets 2.

But tablet usage is starting to catch up with smartphones. People download more apps on their smartphones and use more smartphone apps on a monthly basis. However, tablets outperform smartphones by a hair when it comes to paid apps or subscription purchases via an app.

This could be a category that tablets will continue to control in years to come. While tablets may not be as popular as smartphones, they are used for specific purposes. If you compare this graph to the previous one, you could conclude that a user is more likely to pay for gaming apps that are installed on a tablet. Since tablet screens are larger, the gameplay and user experience will be enhanced. Like nearly everything else, behavior changes by location. This same concept can be applied to app usage.

But other emerging markets like India, Indonesia, and Brazil are all seeing high growth rates as well. As technology advances and becomes increasingly accessible in emerging markets across the globe, the potential for targeting international consumers with an app can be appealing for certain businesses.

In many ways, this graph mirrors what we saw previously. As downloads rise in India, it makes sense that users would spend more time using apps. There is one thing that remains consistent across the board for each of these countries. The time spent on mobile apps is growing each year. Take a country like Italy, with a fraction of the population compared India. Android dominates the global market share.

Mobile apps are part of our daily lives. Even though mobile usage and penetration are at an all-time high, every piece of data that we analyzed shows we are still trending upward. This is encouraging for anyone who has a mobile app or plans to build one. So use this guide as a reference to help you understand the mobile app industry from a download and usage perspective.

Our easy-to-use platform allows you to create an iOS and Android app simultaneously, without writing a single line of code. What metrics are you tracking to measure the usage statistics for your mobile app? Sign in. Users need to download your app. Users need to use your app. The Apple App Store has 1. There are 2. The average smartphone owner uses 10 apps per day and 30 apps each month.

Global Downloads People all over the world are using smartphones and tablets. Free vs. The above graph is based on a research from Statista as of September Google Play vs. App Store Downloads There are to places where the overwhelming majority of mobile users are downloading apps. Looking for a partner to help you drive business value with a strong mobile strategy? Take a minute to schedule a free call with one of our mobile product strategists today! Or maybe that the App Store brings in double the revenue of Google Play.

Hit us up on Twitter and let us know. MindSea Development Inc. Mobile internet usage is rising while desktop internet usage continues to fall. Mary Meeker According to the Mary Meeker report, the number of hours spent on the internet continues to increase every year, but the split between desktop and mobile is becoming more and more pronounced. There are currently more than 2. Statista As of June , there were 2. There are nearly 4.

Statista As of July , there were 4. On average, more than , new Android apps are released in the Google Play Store every month. Statista While there are fewer Android apps live on the market today, new Android apps are being published at a rate three times greater than iOS apps see next stat , with more than , new apps being released each month.

Consumers downloaded billion apps in —and that number continues to climb. App Annie The number of mobile app downloads each year has been steadily increasing.

The average number of apps being downloaded in the U. Comscore Though global download growth and the amount of time spent in mobile apps are both steadily rising, download growth in the United States is levelling off as shown by App Annie data above.

Most users have more than 10 apps installed on their phones. Statista In a survey conducted toward the end of , nearly three-fourths of respondents said that they have at least 11 apps downloaded on their phones not including pre-installed apps. CleverTap How often do you purge your phone of previously installed mobile apps?

Google owns the majority of the mobile apps on the market today. Facebook Messenger is the top mobile app worldwide by download, and WhatsApp is the top mobile app worldwide by monthly active users.

App Annie Google may own the most apps on the market, but Facebook ultimately wins with 4 out of the 5 most downloaded and most used apps. Statista Of all the mobile apps in the Apple App Store, the most popular category for developers is gaming apps.